CRU is a dynamic, premium wine and spirit importer whose dedication follows one word: exceptional. From the incredible quality of our producers’ products to the great relationships, commitment and respect within the trade, CRU strives to bring the very best wines to the best restaurants and wine shops in Western Canada. Through education, travel and hosting trade events with flair, CRU is devoted to raising the profile of our partners’ wines in our marketplace. Maintaining a hand selected portfolio of non-competing brands is a key strategy in enabling CRU to offer each of our winery partners the maximum from the market. CRU creates category leaders one after another with this focus.